A verified lead is a caller in need of a service that you perform, The caller must be a homeowner, business owner, or authorized person that can make decisions on work that is to be performed on the property. The property must be located within your service area. The call must be received during the days and times that you are available to perform the work. Additionally, appointment details must be collected, such as name, phone number and address in order for the call to be classified as a verified lead (eliminating any risk to you).